News – Social Catalyzers

AGENCY FEATURE: SOCIAL CATALYZERS

We started as a small three member company, with my Co-Founder Vaibhav who was 27 at the time and me (Kalyan Kumar).

KALYAN KUMAR BUILT A PROFITABLE DIGITAL MARKETING STARTUP

Social Catalyzers’ Co-Founder Kalyan Kumar went from living in a villa to a shared apartment.

FROM CMO TO ACCIDENTAL ENTREPRENEUR

Kalyan Kumar is not your typical IIT-IIM grad. Self-admittedly a backbencher and a “rock and roller” all his life etc:

CAN INDIAN BRANDS GAIN FROM THE US-CHINA TRADE WAR?

Given the trade tensions between the United States and China, there is a good window for India to explore the possibility of replacing Chinese exports to US in some sectors.

RISING SPORTS STARS HAVE A NEW FAN BASE IN BRANDS

Be it Hima Das today or Saina Nehwal and Mary Kom when they were rising, brands are getting on board young and rising athletes as brand ambassadors.

THE WEEKEND ROOM: BRANDS, ADS, MARKETING GIMMICK THAT MATTERS TO ADVERTISERS

This weekend we feature Kalyan Kumar, founder and CEO, Social Catalyzers, who talks about his favourite brands, ads, web-series amongst others.

HAS CONTENT BECOME BIGGER THAN CELEBRITIES?

Is a brand no longer dependent on just larger-than-life celebrities to capture consumer attention and being touted as the most recalled-brand?

ARE BRANDS DOING ENOUGH ON LGBTQ ACCEPTANCE?

During the LGBTQ pride month, brands made efforts to show their support to the community through campaigns and messages.

HOW HEADLINES PLAY A CRUCIAL ROLE IN A BRAND’S CONTENT INITIATIVE

BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

HOW SOCIAL CATALYZERS IS DRIVING ORGANIC CONTENT CONSUMPTION USING BEHAVIOURAL SCIENCE AND ALGORITHMS

Apart from making brands’ content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

A STEP BY SIGHTSAVERS AND WATCONSULT TO SEE THE DIWALI FESTIVAL THROUGH THE EYES OF THE VISUALLY-IMPAIRED

Within a few days of launch, on Twitter, around 6102 tweets, 62 Mn Impressions and 2.12 Mn reach were recorded while on Facebook the campaign garnered 4,100,557 reach, 5,621,392 impressions and 2.1 million views. Content Marketing agency Social Catalyzers.

WHO DO BRANDS TRUST MORE FOR CONTENT CREATION?

Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

SIGHTSAVERS INDIA, RECORDS 2.1 MILLION VIEWS AND 62 MILLION IMPRESSIONS WITHIN A WEEK OF LAUNCH

India is home to 8 million blind people which is approximately one-fourth of the world’s blind population.

DO INFLUENCERS REALLY INFLUENCE?

Brands may see them as an attractive marketing channel, but the question is clear – do these influencers have fans that listen to their recommendation? The question involves ‘trust’. Do fans trust what influencers are selling them?

THE ENTERPRISING SOPHO-MORES

There was a time when young aspiring engineers would open their own start-up companies or head to the west for further career prospects. Times have changed ever since. City students are doing double duty.

IN-DEPTH: INFLUENCER MARKETING — DOING IT RIGHT

Influencers are Indian marketers and brands’ new digital friends but one should know how and when they should be used.